Finding connection &
relevance through stories
Amsterdam Museum
Lovie Awards Bronze 2024
Stories from the past, present and future of Amsterdam with local communities. A platform was created with "stories that connect" drawing on the principles of participatory engagement. Visitors are invited to share their own experiences through polls and co-creation. It encourages interaction with content that reflects diverse voices and perspectives. The collection is placed at the center of a narrative framework, allowing it to grow and evolve through ongoing contributions and engagement.
Agency — Bravoure
Art Direction
Identity — Studio Sallali Vaverka
— Stories that connect
In order to stay relevant it is vital to engage with the citizens of Amsterdam. Based on Nina Simons' 'Participatory Museum' theory we created a platform with ‘stories that connect’. Exhibitions become "of, by, and for all." Participation with visitors is key. Those who live and breathe Amsterdam must have a voice in the programming. This participation ensures continued relevance.
— Engage, explain, expand.
With stories the museum can craft engaging perspectives filled with local experiences, clarifying explainer videos, relevant collection items and engaging interactive elements.
— Of, by, and for all.
Amsterdam Museum is not a traditional museum. It covers multiple locations, exhibitions and activities all over the city and online. It has evolved into an actively engaging center for the people of Amsterdam. Always, "of, by, and for all.".
— Starting points.
There are many ways for a visitor to start their journey. Throughout the site or by scanning a QR code. Related stories or exhibitions lead to meaningful insights and discoveries.
