Direction

before

delivery.

Hello there, I’m Ard. I help organisations give new initiatives and existing digital products a clear direction, so teams don’t spend months building the wrong thing. I bring business, technology and design onto the same line, and lead the team that shapes the experience. I’ve done this for a wide range of clients at several agencies, and as creative partner of my own digital agency.

— Capabilities

Product Discovery
UX Strategy
Design Direction

Research & Insights
Stakeholder Alignment
Team Leadership

Product Discovery — UX Strategy — Design Direction — Research & Insights — Stakeholder Alignment — Team LeadershipProduct Discovery — UX Strategy — Design Direction — Research & Insights — Stakeholder Alignment — Team LeadershipProduct Discovery — UX Strategy — Design Direction — Research & Insights — Stakeholder Alignment — Team Leadership

— Awards

Lovie Awards

Bronze — 2024
General-Cultural Institutions
Amsterdam Museum (Bravoure)

Dutch Interactive Awards

Gold — 2024
Category Communities
Limburgs Museum (Bravoure)

Gold — 2020
Recruitment
Dutch Ministry of Defence (Radancy)

Werf& Awards

Winner — 2023
'Recruitement through inspiration'
Dutch Ministry of Defence (Radancy)

Digitaal Werven Awards

Winner — 2023
Recruitment Site of the Year
VodafoneZiggo (Radancy)

Winner — 2022
Recruitment Site of the Year
VodafoneZiggo (Radancy)

— Clients

Accenture, Action, AFAS, AFM, Albert Heijn, Amsterdam Museum, ASVZ, Autotaalglas, Awakenings, Dutch Tax Department, Booking.com, Bosch, Cliq Digital, Cloudsuite, Deloitte, DNB, Duke of Tokyo, Dutch Ministry of Defence, Enexis, Etos, Fuuse, Gemeente Rotterdam, Gemeente Amsterdam, Haynes Pro, ING, Kawasaki Europe, Landal, Liander, Lidl, Limburg Museum, Lyceo, McDonald's, Moco Museum, MTV Mobile, MyWheels, Nimbuzz, O&O Fonds, Oude Kerk, Paradiso, Philips, Politie, Post NL, Riscure, RE Agency, RET, Riscure, Secretary Plus, Siemens, SIRE, Sunergy, T-Mobile, Tweede Kamer, Two Chefs Brewing, Vebego, VEVA, VodafoneZiggo

— Experience

Enrise

Product Discovery, UX Product Lead
Rotterdam & Amersfoort (NL)
2023 — Now

Bravoure

Digital Director
Amsterdam (NL)
2022 — 2023

Radancy (Maximum)

Team Lead Design
Rotterdam & Amsterdam (NL)
2013 — 2022

Vurig

Creative Partner
Rotterdam (NL)
2007 — 2013

Philips Design

Senior Digital Designer
Amsterdam (NL)
2007

Fabrique

Digital Designer
Delft (NL)
2005 — 2007

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